Building a personal brand involves painting a picture of yourself that will appeal to whatever target audience you have. It is through your personal brand that he audience will be able to learn about your interests, personality, professional biography and what sets you part from others in the same field. Much of personal branding today is influenced by the internet. It has provided a valuable platform on which to craft your image and publicize it to your intended audience. When Personal Branding, you need to first of all create a personal brand statement. A good step to take when doing this is to evaluate your personal values and how they apply to your personal and professional life. You can determine your true values by looking at the history of your choices of actions in life. 

 

Another way to build your personal brand is to showcase your interests and passions. You can use this to build a better rounded image of your personality. Simply make use of the hobbies and other activities you like to engage in during your free time. It is also important to take time to create a vision and mission statement for yourself. The mission statement gives people an idea of what kind of person you are and what you hope to accomplish in life.  The vision statement should focus on the ideal version of yourself that you aspire to. Defining your strengths is also very important. They are the most positive side of you and likely contribute towards your success both personally and professionally.  Another way to get insight into your character is to seek advice form close friends and family. Let them tell you what impression they have of you. You can use this to find new positive attributes you were not aware you had and how to best showcase them.